Browsing All posts tagged under »Amua«

Yu Starts a Price War?

February 15, 2010

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Conveniently dubbed “Amua – raha mustarehe”. Yu is positioning itself as the mobile operator of choice of the masses by using Swahili in its adverts – arguably the most widely spoken language in Kenya. The latest offers from Yu: Make yu-yu calls at 1/= from midnight to 8am; 2/= from 8am to 4pm and 3/= […]